SEO (Search engine optimization) is the whole modifications of the website in order to get traffic from search engines. Every SEO journey is out to achieve one thing and that is to acquire huge traffic from organic sources.
There are so many competition and it is a must practice if you want to be visible online.
it teaches you the necessary things to do for your web pages full visibility in search engines. The ranking of a website entirely depends on the web pages strength.
A web page must include the required ingredients needed for it to rank higher than other web pages of the same topic.
This is where the practice of SEO comes into play in helping you to modify each page of your website with the relevant strategy.
One big mistake you must avoid is to only focus all your energy on the optimization of your web pages for search engines and forget what is best for your users.
Search engine optimization is the best way of marketing your website when done with the correct approach and any mistake you make can lead to the dead-end of your website on search engine results.
So many web pages are not showing on the search engines result pages and some are on the last page search results because of these deadly SEO mistakes found on their web pages. If you really want your web pages to be visible on the search engines result in pages then ensure you avoid the below SEO mistakes.
What You Will Learn
Irrelevant and Lengthy Page Title :
Far too many sites lack accurate and precise page title. A page title is the first thing that shows up in the search engines results and that is why you should make the most use of it.
A well-optimized page title helps to increase your click-through rates. The title must be able to tell search engines and human what the content of your web page is about.
You will be killing your web page rank when you use a page title that has no connection to the content on the page. Just be brief and precise. If you can. write it in a more conversational and controversial tone to gain more click.
To get the best out of your page title ensure you include a keyword on it and most importantly avoid keyword stuffing in your page title. page titles are very important aspects of search engine optimization practices and search engines take it seriously.
Try to limit your page title to anywhere between 40 character minimum and 60 character maximum. Anything more than this will not show up in the search engines results.
Having No or Too Many Outbound links :
you should pay attention to outbound links on your site if you really want to improve your page authority. Outbound links are links that move away from your site and point to other domain names.
An example can be when you include a clickable link concerning a particular website or service you are discussing in an article.
Outbound links are what connect one website to other and they are very important to search engines.
Just imagine a website without no outbound links. if you want to link, ensure you go for a relevant site in your niche which has high authority. Don’t make the mistake of not including any outbound link on your page and try to keep the number of links on your page to roughly below 100.
Using Irrelevant Meta Description :
A page Meta description clearly shows search engines and human the summary of what will be on a particular page. It is another important aspect of On-page optimization. Search engines pay attention to it and use them as snippets for your pages in the search results.
You will be killing your website SEO when you don’t include Meta description and also when you use the one that does not reflect the content of a site. Make sure that the Meta descriptions of your site’s pages are between 145 and 160 characters.
Using relevant and well-Crafted Meta tags helps to increase your click-through rates because most online users click on a website to increase your click-through rates because most online users click on a website based on what they read in the description. That is why you must always give it the best.
Excessive Use of Keywords :
The practice of having too many keywords on a web page is a sure road to killing your page SEO. the era of Keywords Stuffing has gone and using it to rank high in search engines will only get your page demoted to the last bottom of search results pages or even remove entirely.
Excessive use of keywords is considered black hat SEO practice and search engines like Google doesn’t want to see it all in any website.
To ensure you are not publishing a post with excessive keywords, try to calculate your keyword density. Keyword density shows the number of times a particular keyword is used on a page.
The minimum keyword density should be between 3 to 5 percent. It is calculated by the percentage of times a keyword appears on a page divided by the total number of entire page content. To be on a safe side, Use the 2% as your maximum keyword density.
Having Duplicate Content :
You will be seriously killing your website by having one content appearing in more than one place on your website.if you have two different permalinks with partly or the same content then you need to do something about it. Search engines hate duplicate content because it is a big work for them in trying to decide which version is the most authentic to display the search result.
You will only be degrading your page ranking by having duplicate content on your site. To get rid of duplicate content, just create 301 redirects for the duplicate pages to the original content page. This will redirect any user that click on the duplicate content to the one you specified.
Having 404 Indexed Pages :
Having your 404 web pages to be indexed in search engines is another deadly mistake every site owner must avoid. 404 pages occur when some of your pages are no longer accessible from their previous permalinks.
There are so many activities that can lead to your web pages giving 404 error codes or page Not Found messages each time someone tries to access them.
It can arise when you change to a different CMS , or when the website you are linking to change locations of their web pages.
A site with too many 404 error pages is sending search engines signal that the website is no longer valid and is detrimental to your website SEO.
You can use a free broken link checker to find out which of your links are dead and fix them or create a 301 redirect to the correct URL.
When you create 301 redirects from the broken pages to the new pages, any incoming links will automatically pass along, and their page rank will be passed along to the new pages.
Irrelevant Anchor Text Links :
Every of anchor text on your web pages must be in connection to the page you’re linking to. Anchor text is just a live link you place on your web page to direct your users either to another page or to another domain name.
The anchor text is supposed to clearly explains to search engines and human what the page you’re linking to will contain. This is the reason why it is not recommended to use anchor text such as “see this”, or “click here” .
The use of these terms does not in any way tell anyone what the content of the link will be and search engines consider them as spam. Another anchor text links bad SEO practice is when a page that links to your website all has the same anchor text.
A little change in the anchor text will help spice your SEO and pass link juice on your web pages.
Not Having Responsive Website :
Having a responsive website comes with a lot of benefits to SEO. The responsive website has a layout that displays perfectly on any device screen sizes and it will be cross browser compatible.
Google earlier in 2015 made some changes which include responsive design as a factor in its ranking algorithm and that will tell you how important it is to have a responsive website.
The numbers of online users who perform the search through the use of mobile is not responsive. you will be killing your SEO if your website does not have responsive design.
Not Making Use of Webmaster Tools :
Webmaster tools are a powerful resource that tells you everything about your website. The insight it provides will help you to deal with SEO issues you might encounter.
A lot of website owners have been neglecting the information webmaster tools provide and it’s affecting them seriously. With these tools, you can be able to know the index status of your pages.
see your links status. Know your analytic details and much more.
Low-Quality Content :
If you want to get organic traffic and increase reader base. Then create unique content that can’t be found elsewhere on the net. Low-quality content comprises of content filled with so many grammatical and spelling errors.
search engines are more concern on the quality of content you dish to online users.
creating content that will be human and search engine friendly is the key to establishing an authority online.
perform deep editing and proofread before hitting the publish button to ensure error free content. This is one of the most important SEO mistakes you must avoid. If getting traffic from major search engines is your priority.